Beyond the Open Rate - Measuring What Really Matters in B2B Email Campaigns

Reach Marketing

Jun 09 2025 | 00:15:02

00:00 / 00:15:02

Show Notes

In 2025, open rates are no longer a trustworthy measure of email campaign success. As privacy features distort tracking data and email client behaviors evolve, marketers must dig deeper to evaluate what truly drives engagement and revenue. This guide explores essential B2B email marketing metrics—from click-through rates and conversion rates to list quality, revenue attribution, and deliverability—to help you measure campaign performance more effectively and refine your strategy for growth. Why Open Rates Are No Longer the Gold Standard Email remains a go-to tool for B2B marketing, but relying on open rates as a key performance indicator is becoming a […]

Other Episodes

Episode

October 01, 2024 • 00:14:27

B2B Marketing Lead Generation: AI-Driven Personalization and Automation

As B2B buyers become more discerning and research-driven, companies need to leverage advanced tools and strategies to capture the attention of their target audience....

Episode 0

February 25, 2025 • 00:34:44

Business Email List: A Comprehensive Guide

In today’s hyper-competitive digital marketplace, few channels deliver the consistent ROI and direct engagement that email marketing provides. In this Business Email List: A...

Episode

March 04, 2021 • 00:04:57

B2B Lead Gen – What You Need to Know

B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a...