Beyond the Open Rate - Measuring What Really Matters in B2B Email Campaigns

In 2025, open rates are no longer a trustworthy measure of email campaign success. As privacy features distort tracking data and email client behaviors evolve, marketers must dig deeper to evaluate what truly drives engagement and revenue. This guide explores essential B2B email marketing metrics—from click-through rates and conversion rates to list quality, revenue attribution, and deliverability—to help you measure campaign performance more effectively and refine your strategy for growth. Why Open Rates Are No Longer the Gold Standard Email remains a go-to tool for B2B marketing, but relying on open rates as a key performance indicator is becoming a […]