Beyond the Open Rate - Measuring What Really Matters in B2B Email Campaigns

June 09, 2025 00:15:02
Beyond the Open Rate - Measuring What Really Matters in B2B Email Campaigns
Reach Marketing
Beyond the Open Rate - Measuring What Really Matters in B2B Email Campaigns

Jun 09 2025 | 00:15:02

/

Show Notes

In 2025, open rates are no longer a trustworthy measure of email campaign success. As privacy features distort tracking data and email client behaviors evolve, marketers must dig deeper to evaluate what truly drives engagement and revenue. This guide explores essential B2B email marketing metrics—from click-through rates and conversion rates to list quality, revenue attribution, and deliverability—to help you measure campaign performance more effectively and refine your strategy for growth. Why Open Rates Are No Longer the Gold Standard Email remains a go-to tool for B2B marketing, but relying on open rates as a key performance indicator is becoming a […]

Other Episodes

Episode 0

September 24, 2024 00:35:48
Episode Cover

Effective Selling Tactics for SaaS Products in 2024

The SaaS (Software-as-a-Service) market has exploded over the past decade, and it shows no signs of slowing down. As companies increasingly turn to digital...

Listen

Episode 0

December 13, 2024 00:23:36
Episode Cover

9 Ways Marketing Automation Pays for Itself

Introduction Running a business often requires balancing tradition with innovation. While traditional methods provide stability, adapting to new technologies can streamline operations and propel...

Listen

Episode

January 11, 2025 00:16:35
Episode Cover

MQL, SAL, and SQL: Meaning and Differences in Lead Qualification

Effective lead management plays a pivotal role in modern marketing and sales strategies. Understanding key stages of the lead funnel—MQL (Marketing Qualified Lead), SAL...

Listen