B2B Lead Generation: A Success Story with Reach Marketing

B2B Lead Generation: A Success Story with Reach Marketing

Episode Description
Join us for an in-depth exploration of how Reach Marketing — a leader in B2B lead generation and recipient of prestigious honors like the Marketo Revvie Award and Putman Media Award — helped a large dental insurance company grow its audience, engage key decision-makers, and boost demand for its services.

In this episode, we’ll cover:

1. Client Background: Large Dental Insurance Company
   • Largest dental plan system in the U.S., covering 68 million individuals
   • Serving all 50 states, D.C., and Puerto Rico through 39 independent member companies
   • Key audiences: local businesses seeking employee dental benefits, plus insurance providers and brokers
2. Core Challenges
   • Audience Growth: How to expand the prospect base with high-intent leads
   • Targeted Communication: Reaching multiple segments with the right message at the right time
   • Brand Education: Differentiating the dental company’s offerings in a competitive market
   • Engagement: Capturing broker and insurance provider mindshare
   • Service Demand: Converting awareness into tangible business growth
3. Reach Marketing’s Approach
   • Data-Driven Targeting: Leveraging their proprietary ReachBase for precise audience segmentation
   • Cross-Channel Engagement: Email campaigns, display ads, and thought leadership content
   • Personalized Messaging: Tailoring outreach to distinct pain points of brokers vs. local business owners
   • Optimized Timing & Frequency: Testing and refining send schedules for maximum engagement
   • Performance Tracking: Real-time monitoring of open rates, click-throughs, and conversions for continuous improvement
4. Results & Key Outcomes
   • 225,000+ New Prospects added to the client’s reach
   • Double-Digit Engagement in email and content campaigns
   • Higher Brand Recall among key decision-makers
   • Increased Conversion Demand with noticeable uptick in leads and quote requests
   • Cost Efficiency gains through smarter segmentation and precise targeting
5. Awards & Recognition
   • Marketo Revvie Award for excellence in marketing automation and personalization
   • Putman Media Award for integrated marketing leadership
6. FAQs on B2B Lead Generation
   • Industries Served: From Information Technology to Healthcare and Financial Services
   • Effective Strategies: Segmentation, content marketing, and multi-channel outreach
   • Key Metrics: Open rates, click-through rates, conversion costs, ROI, and lifetime value

Why Listen?
This real-world case study reveals the strategies behind a high-impact B2B lead generation campaign. Tune in to discover how you can apply these insights to expand your own audience, craft targeted messaging, and turn visibility into measurable growth.

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