Latest Episodes
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Beyond the Open Rate - Measuring What Really Matters in B2B Email Campaigns
In 2025, open rates are no longer a trustworthy measure of email campaign success. As privacy features distort tracking data and email client behaviors...
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Generating Quality Human Resources Leads
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How an Email Marketing Agency Helps SaaS Companies Launch, Scale, and Optimize Email Programs
For SaaS companies, email marketing plays a unique and essential role in the customer journey. From onboarding new users to reducing churn and driving...
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How to Get Emails for Email Marketing: Proven Methods Backed by Data
Why an Email List Still Beats Every Other Channel High ROI & Full Ownership Email marketing remains the undisputed king of direct response. Litmus...
Why Email Marketing Is Effective and Why It Will Continue to Be
Email marketing has outlived —and often outperformed—flashier digital tactics for more than two decades. In 2025, when paid social costs keep climbing and organic...
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Business Email Lists by Industry
B2B email lists are curated collections of business-related contacts, including executives, managers, and other key decision-makers. These lists let you reach the people who...